Dr-M-Anil-Ramesh - THE HANS INDIA

Author : Dr M Anil Ramesh


Innovate or Die

Innovate or Die

Apr 21,2017 , 10:46 PM IST | Hans
Peter Drucker the renowned management guru once remarked “there are only two things that a company has to do for its continued success in the market, Innovation and Marketing”. 
Where Cricket is an insect and biscuits are Crackers

Where Cricket is an insect and biscuits are Crackers

Apr 14,2017 , 10:07 PM IST | Hans
Whenever an Indian sees a new person, he would enquire “What is your good name?” Most foreigners get stumped! They ask themselves “what does he mean! 
Any Body Can Forward – The WhatsApp syndrome

Any Body Can Forward – The WhatsApp syndrome

Mar 17,2017 , 10:53 PM IST | Hans
All species show off. Among them, humans show off the most. Men and women want toshow off that they are better than others. This continuous strive for showing off led to wars, arguments and manifested itself in many other spheres including sports. One of the modern ways is to show off one’s knowledge as being better than others. It is a race of “I know better than you and faster than you”. 
Outrageous product promotions

Outrageous product promotions

Mar 11,2017 , 12:07 AM IST | Hans
Advertising is perhaps the most misunderstood and the most maligned of all the promotional tools. Most marketing pundits talk of advertising as a promotional element that is a necessary evil. The opinion is ‘it has to be done so we will do it’. 
App-based cab services-ride of a life time or a bumpy road ahead?

App-based cab services-ride of a life time or a bumpy road ahead?

Mar 03,2017 , 10:57 PM IST | Hans
There was a time when we were held ransom by all and the sundry. The most famous of them were the auto and cab drivers who used to fleece the hapless travelers. An Omani once told me in Muscat that he was charged 10 Omani Rials (around 1700 rupees) in the early 90s for auto trip from Begumpet airport to a small lodge in Nampally. 
Demarketing and negative marketing-demystified

Demarketing and negative marketing-demystified

Feb 24,2017 , 11:48 PM IST | Hans
Most marketing practitioners and professionals, think of marketing as an activity that demands more and more selling. It is as if marketing is omnipresent and is compelling us to buy more and more and that too all the time. 
Costco – The Low Cost Champion

Costco – The Low Cost Champion

Feb 17,2017 , 11:31 PM IST | Hans
Indians throughout the world are known for their hard work and work ethic. Especially the Indians who left the shores of India. Popularly calledthe NRIs or Desis they become the grain of their adapted country. 
Preparing Resume or Curriculum Vitae

Preparing Resume or Curriculum Vitae

Feb 10,2017 , 11:17 PM IST | Hans
How many times have we heard the words, resume or curriculum Vittae and wondered what they meant. Many jokes are cracked about resumes. “He carries his resume in his pocket. His resume is updated every week” etc. 
Marketing and Mathematics!

Marketing and Mathematics!

Feb 03,2017 , 11:48 PM IST | Hans
Students assume that marketing is a gift of the gaband that there is no mathematics involved.Mathematics is all pervasive and marketerswhoembracemathematics and love numbers would benefit a lot. Most marketing activities wouldinvolve numbers and marketers shouldtake to mathematics like a duck takes to water! We should all love mathematics. 
Summer project and viva-voce

Summer project and viva-voce

Jan 27,2017 , 11:38 PM IST | Hans
One of the most exciting things about doing a post graduate course in management is the prospect of doing an internship or a summer project. 
Shocking Promotions

Shocking Promotions

Jan 21,2017 , 12:29 AM IST | Hans
The third P or Promotion in Marketing is communicating about the company’s products and services to the customers. But promotions are getting to be a huge challenge. In the over saturated market place there is often fatigue and a sense of déjà vu. The customers are tired and in many cases repulsed by “in the face product promotions”. 
Hyderabadi E-Style English!

Hyderabadi E-Style English!

Jan 14,2017 , 06:34 AM IST | Hans
In Hyderabad the mega metropolis predominantly Telugu and Urdu are spoken but there is a strange fascination for talking in English. This leads to many funny situations. 
Sponsorships, product placements and pronunciation

Sponsorships, product placements and pronunciation

Jan 06,2017 , 11:35 PM IST | Hans
The modern world is cut throat and only the fittest of the fittest survive. Companies resort to any trick of the trade to achieve eyeballs (more product recognition and awareness). They usually indulge in advertising. 
Business Buzz 2016

Business Buzz 2016

Dec 30,2016 , 11:52 PM IST | Hans
Sports bio pics come of age – 4 get released in 2016: Bollywood is the ultimate escapade in the world. It has the glitz, the drama, the tears, the mandatory songs, some much staged fights and lo and behold, a very happy ending! 
Necessity is mother of invention

Necessity is mother of invention

Dec 10,2016 , 12:14 AM IST | Hans
Prime Ministerof India’s move of demonetisation came as a bomb shell and suddenly Rs 500 and Rs 1000 rupee notes were withdrawn from circulation. 
Make your day - send a greeting card!

Make your day - send a greeting card!

Nov 26,2016 , 12:57 AM IST | Hans
What is the worst punishment that can be given to a person who is on a death penalty? The answer might come as a shocker. It is solitary imprisonment. There is nothing more cursed than being alone. 
Funny signs–Keep your eyes on the curves!

Funny signs–Keep your eyes on the curves!

Nov 11,2016 , 11:32 PM IST | Young Hans
Sala Thai: A Sala also known as a Sala Thai is an open pavilion used as a meeting place and to protect people from sun and rain. Most are open on all four sides.  They are found throughout Thailand. Most Indians find this sign very amusing as Sala in Hindi means a bother-in-law and is used in a defamatory way of addressing someone else.
Tips for awesome presentations

Tips for awesome presentations

Oct 21,2016 , 06:20 AM IST | Hans
A presentation can also be used as a broad term that encompasses other ‘speaking engagements’ such as making a speech at a wedding, or getting a point across in a video conference.
Heart-warming Hindi films for MBAs

Heart-warming Hindi films for MBAs

Oct 13,2016 , 11:04 PM IST | Hans
Movies not just entertain us, but also give us valuable suggestions. Every movie is story of a normal person who goes through a lot of struggle to finally become the hero. Here are few movies from our own Bollywood that can teach us some important MBA lessons.  
Movies for MBA students

Movies for MBA students

Sep 30,2016 , 12:54 AM IST | Hans
The school is full of Spanish speaking students of Mexican origin from working-class families who are way below average level in terms of academic skills and also have a lot of social problems. Escalante seeks to change the school culture to help the students excel in academics. Escalante instructs his class under the philosophy of "ganas", roughly translating into "desire" or "motivation". 
Dive into 10 life changing documentaries

Dive into 10 life changing documentaries

Sep 15,2016 , 10:38 PM IST | Hans
Documentariesare continuously evolving and new genres are being created every day. Documentaries can provide respite and can be a very good educational way of weaning oneself away from the harmful influence of main stream commercial television and movies. 
TV an idiot’s Box – Not really!

TV an idiot’s Box – Not really!

Sep 08,2016 , 11:26 PM IST | Hans
We often have been told “TV is an idiot’s box”. True, if one were to indulge in watching mind numbing daily soaps it can truly be an idiot’s box. A lot of people feel guilty when they spend an entire night/ weekend binge watching TV shows insteadof reading a stimulating book.
Best Indian management related television series/videos

Best Indian management related television series/videos

Sep 01,2016 , 11:07 PM IST | Hans
TV, smartphone, internet and the visual media has completely enveloped us. The visual media is all encompassing and its effects are seen in all sectors and more so in the education field. Students have become visual oriented and their learning is easier and faster if the visual media is used. An attempt is made to throw light on the best management videos/TV seriesworth watching. 
Libraries and great marketing books

Libraries and great marketing books

Aug 25,2016 , 10:37 PM IST | Hans
One of my passions is travelling. My travel bug has taken me to many countries and one of the places that I visited was USA. USA is a treasure cove for book lovers. The community (government) libraries are so well maintained that it is not right to compare them with our own poorly run government libraries in India. 
Sales Myths Busted!

Sales Myths Busted!

Aug 17,2016 , 10:48 PM IST | Hans
There are lots of misconceptions, half-truths, white lies and exaggerations about selling. Most if not all of them are false.
Retail Sector – It’s Hot!

Retail Sector – It’s Hot!

Aug 11,2016 , 10:58 PM IST | Hans
People aspiring for a career in retail would find the concepts very interesting and yes they are illustrative of the latest management practice in the retail sector. 
A to Z, the series concludes!

A to Z, the series concludes!

Aug 05,2016 , 12:24 AM IST | Hans
Given below are all the attributes that were discussed in the last 26 weeks. Attitude is a settled way of thinking or feeling about something. Attitude, especially positive attitude is that intangible asset that needs to be brought to the table. When the things get tough, the tough need to get going.
Zeal, something worth dying for!

Zeal, something worth dying for!

Jul 28,2016 , 10:46 PM IST | Hans
Here we are, at the business end of this series. The series which was started with the letter A on February 5 2016. It was a roller coaster of a thoroughly enjoyable ride.
Yield, give up and be a better person

Yield, give up and be a better person

Jul 21,2016 , 11:01 PM IST | Hans
Giving up or yielding is viewed negatively. It is a matured way of looking at things and issues. When involved a fierce argument, yield or give up. Yielding to someone’s argument does not mean that we have accepted the other person’s view point. 
Question everything you understand and know

Question everything you understand and know

May 28,2016 , 01:44 AM IST | Hans
Most would consider a good student to be one who can answer all the questions posed. I have a different take. A student, who can answer questions to the satisfaction of the teacher at best, is an average student. He is trained to be a convergent thinker. That is answering the given questions in a particular fashion and style.