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Android 1 in a few hours
Highlights
In a few hours from now, Google will launch in India the first set of Android One smartphones, devices that it believes will give existing and first time smartphone buyers, and, new and existing mobile internet users, a high-end internet experience on smartphones, without burning a hole through their pockets.
NEW DELHI: In a few hours from now, Google will launch in India the first set of Android One smartphones, devices that it believes will give existing and first time smartphone buyers, and, new and existing mobile internet users, a high-end internet experience on smartphones, without burning a hole through their pockets.
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One of the world's fastest growing smartphone markets will become ground zero for Google's Android One initiative over the next few months, as the world's most popular search engine takes a giant leap from connecting the next billion, not just through the internet but also through smartphones.
Google also hopes to counter the threat from growing forked Android devices, and against new entrants including China's Xiaomi and rejuvenated Motorola, both of which have made significant inroads in the affordable smartphone segment with the Red Mi 1S priced at Rs 5,999 and Moto E priced at Rs 6,999.
The smartphones, one from each handset maker, are expected to be priced under $ 100 or Rs 6,000, even as some industry insiders believe that price for end customers may be somewhere around Rs 7,500.
The devices may also come bundled with Hindi language support for voice commands, typing messages and almost all major mobile applications. Users will not have to download any external application to access their smartphone in Hindi.
With high stakes riding on the launch, Google is said to have set aside more than Rs 100 crore with its partners on advertising and marketing.
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