Mitashi unveils its smart new LED TV with the Royals!

On Saturday, 20th September 2014, Mitashi Edutainment, a leading Indian electronics, kids and gaming industry player, unveiled its spanking new 40 inch Smart LED TV. The TV was launched by the Rajasthan Royals, represented by legend Rahul Dravid, Pravin Tambe and Abhishek Nayar, along with Mr. Rakesh Dugar, Chairman & Managing Director - Mitashi Edutainment.

After the runaway success of their 4K UHD LED TV in August, Mitashi is back with its newest and most exciting TV yet. The evening began with a rousing welcome to the Rajasthan Royals, followed by the company’s management revealing their plans for the future. An exciting unveiling later, the newest TVs were gifted to the lucky Royal cricketers. The 40” smart LED TV is powered with the Android KitKat version 4.4.2. It’s super slim design makes it a beautiful piece that technology that supports wireless mouse and keyboards. It’s 1920x1080 resolution ensures that the world comes alive in your living room. It has 3 USB ports with USB Movie Plug-and-Play that can play up to a staggering 27 movie formats. Time to say goodbye to your DVD player! At a price tag of just INR 36,990, this smart TV is probably the smartest buy you’ll make this festive season!

Speaking on the occasion, Mr. Rakesh Dugar said, “Our new smart TV reiterates our commitment towards providing cutting-edge technology to our consumers at affordable prices. Having the Rajasthan Royals launching it for us is a matter of pride, as our collection is like them in many ways, resilient and honest. We’ve worked very hard to bring this to the people. The coming months have many more such exciting products being launched. We can’t wait to share them with you!”

Mitashi has huge plans in the coming year to expand its product line and reach out to consumers in innovative ways. Mitashi Toys division has an exciting film tie-up with Bang Bang (featuring Hrithik Roshan and Katrina Kaif) that is sure to set all guns blazing. There are movie tickets, chances to meet the stars and movie merchandise that will be up for grabs. From movies to cricket, Mitashi takes its active association with cricket forward with the launch of its special edition televisions for the World Cup 2015 and IPL 8. In the ongoing Champions League, Mitashi is the sponsor of the Northern Knights. Come Diwali, Mitashi’s enticing new television campaign will launch its new TV range. With it, comes the ‘Peace of Mind’ warranty scheme, which gives consumers a 3-year full warranty that will ease all their maintenance concerns. Through the year, across 300 locations in India, you will see massive LED ‘Display Walls’ that will keep bringing the world’s colours alive for everyone. Encouraged by the splendid response they’ve received in India, Mitashi will foray into the Middle East at Gitex, the region’s largest consumer exhibition.

Friday’s launch is just the beginning of a series of sensational offerings from Mitashi. As their products get edgier, so do their pioneering ways to reach out to consumers. It’s time to buy this gorgeous piece of technology and adorn it in your homes. There’s no better way to bring the world into your living room than with Mitashi’s unbelievably real picture and sound.