New campaign from Head & Shoulders

Hyderabad: Head & Shoulders, a leading shampoo brand, has launched new campaign under the title ‘Pyaar mein No Side Effects’. Bollywood actress Kareen Kapoor who is the brand ambassador for the shampoo will also take part the campaign that will bring people closer and relive their special moments without lack of confidence or ruined moments which can often be caused due to dandruff and eventually hair fall. The idea behind the campaign was to understand the physical and emotional phenomenon of hair fall. “Often people miss out on how hair fall and dandruff could be seen between couples in a relationship. It’s a turnoff for both men and women when they see flakes of dandruff and hair lying around. Long, flowing hair is my USP and maintaining it can be tough for an actress. I have been using Head & Shoulders for more than a decade and it keeps my scalp healthy and clean,” says the actress.