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Maruti Suzuki to unveil new Alto K10 in Nov
With an eye on reviving growth in its bread and butter mini car segment, the country\'s largest car maker Maruti Suzuki India will launch a new version of its Alto K10 equipped with automated gear shift next month.
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New Delhi: With an eye on reviving growth in its bread and butter mini car segment, the country's largest car maker Maruti Suzuki India will launch a new version of its Alto K10 equipped with automated gear shift next month.
Maruti is positioning the new car as a mass market product equipped with 'futuristic technology' to cater to 'very demanding, value for money conscious customers'.
It has been developed at a cost of Rs 200 crore on the existing platform of the model by its engineers along with counterparts at parent Suzuki Motor Corp in Japan.
"The Alto K10 is a very important product for us. Customers in this segment are very demanding. They expect a lot of features and are very value-for-money conscious. It has always been a challenge catering to them. So our effort has been to create the excitement with a futuristic offering," Maruti Suzuki India (MSI) Executive Director (Marketing and Sales) RS Kalsi said.
After the Celerio, the Alto K10 will be the second model to be equipped with auto gear shift (ASG) feature. "The convenience factor of the ASG with high fuel efficiency levels at affordable cost will definitely be attractive to entry level customers," he said.
Kalsi said while the petrol version delivers a mileage of 24.07 km per litre, the CNG variant will have a fuel economy of 32.26 km per kg. It will have six different variants and the ASG option will be available only with the top end.
The company will announce the price of the new car at the time of launch in November. The existing Alto K10 is priced between Rs 3.15 lakh and Rs 3.31 lakh (ex-showroom Delhi).
