Groupe INSEEC 2020: A strategy for national & international development

Paris: Months before its 40th anniversary, Catherine Lespine, CEO of Groupe INSEEC, along with its shareholder Apax Partners, the French investment firm, announced the Groupe’s development projects for 2020, as well as the deployment of a new brand identity. The schools of higher education, continuing education and training institutions will be rebranded with the logo of Groupe INSEEC, while the flagship business school (“program Grande école”) will be renamed INSIGNIS Business School.

New brand logo: New identity and logo of the Business School:

Situated in 4 major French cities: Paris, Bordeaux, Lyon and Chambéry as well as abroad: Monaco, London, Chicago and since 2014 Shanghai and Geneva, Groupe INSEEC announced the creation of a new campus in San Francisco, which will open in 2015.

In France, the Groupe intends to continue developing its sectorial areas of excellence in which INSEEC already has significant legitimacy: luxury (catering to “art de vivre”) ; hospitality & tourism ; wine & spirits and digital innovation. A common framework along 6 axes will be implemented to accelerate the development of each of these four areas:

- Accessible programs in both higher education and continuing education;

- The creation of a think-tank to promote research;

- The launch of specialized programs such as tailored wine tours or short sessions;

- The promotion of the synergies between its French and international locations, to provide better quality to the programs and diversify the expertise;

- Extensive use of new online tools and establishment of MOOCs

The creation of dedicated career centers on the satellite campuses, the development of business incubators to promote employability and entrepreneurship, and the creation of a centralized network of alumni.

Luxury, hotel and wine industries : a source for growth and jobs

Traditionally, Groupe INSEEC has developed along the axes of luxury, hospitality & tourism and wine & spirits. These sectors are experiencing growth and employment in both France and abroad. Considering these points, Catherine Lespine and her teams have created the INSEEC Luxury Institute, which will consolidate all of INSEEC’s programs and know-how in the various fields. Renowned experts such as professors Gilles Laurent and Jean-Noël Kapferer, have joined the INSEEC faculty.

‘eMovie Learning’ developed by Luxury Attitude consists of an innovative curriculum. In the form of a video series, filmed in the main luxury hubs, the program is divided into online modules focusing on key figures in the luxury field. Luxury Attitude will launched eMovie learning in French and English; at a later date it will be offered in Korean and Mandarin.

On November 24, 2014, the Luxury Business Institute will open in Shanghai serving as both a consulting and training center for businesses and a Career Center for the students and graduates from the schools in the Groupe.

In September 2014, through the acquisition of CREA, the Groupe opened its campus in Geneva. CREA Groupe INSEEC will develop projects in the digital sector, as well as in the management of luxury goods & services in collaboration with Monaco.

With over 10 years of experience, a powerful network of 1,150 alumni and expert Bachelor and MBA courses in business, marketing and wine management, INSEEC has become recognized as a global player. This global position was solidified with the signing of two new agreements in China, one with the Ministry of Culture of the Republic of China which will allow Chinese students to attend a recognized, 6-month long training course in France and with Jiaotong University which establishes an Executive program in China.

The deployment of a bachelor's degree in marketing of wines and spirits in Paris and Beaune and the development of short sessions in London and San Francisco, nicely complement these programs.

Designed to promote applied research in marketing and wine management, INSEEC Wine Lab, currently under development, will also aim to bring together international researchers, in conjunction with industry professionals.

Digital development

With INSEEC Advertising School (Sup de Pub) and INSEEC MSc & MBA, Groupe INSEEC is already a major player in the digital industry: this includes digital marketing programs, digital design, and e-commerce. Digital development is now taught on 5 campuses: Paris, Bordeaux, Lyon, London and Geneva.

As the French and global markets are searching for digital natives, INSEEC will accelerate the development of this axis. In line with its strategy for the luxury and wine sectors, the INSEEC Digital Institute will consolidate all training programs in the sector. This consolidation will be reinforced by a Data Research Center, part of the research laboratory of the Groupe.

Training programs in software development will also be integrated into 3 undergraduate work & study programs taught in Paris, Lyon, Bordeaux and Chambéry.

Groupe INSEEC: quick facts & figures

Budget : €131 million

Number of students : 15,000

Number of alumni : 45,000

French campuses : 4 (Paris, Bordeaux, Lyon, Chambéry)

Satellite campuses : 6 (London, Monaco, Chicago, Geneva, Shanghai, and San Francisco in 2015)

Academic partners : 200

Full-time professors : 180

Research professors : 70