McDonalds Shrinking Menu

Reports said, McDonald's would simplify its current menu by offering one Quarter Pounder with cheese instead of the current four. Variations include a bacon-and-cheese burger, a deluxe Quarter Pounder and a Double Quarter Pounder with cheese.

The company is also planning to cut the number of its Extra Value Meal offerings in 2015, as well as to allow certain franchisees to customize menus based on local tastes.

The new moves come even as McDonald's President and Chief Executive Don Thompson has pointed to a demand for more variety.

"Today's consumers increasingly demand more choice, convenience and value in their dining-out experience," Thompson said in a recent earnings report.

The company also said it would test offering one premium chicken sandwich versus three. The company also said it would cut its snack wraps from three to one. The current menu shows seven.

"The tests are designed to determine what works and what doesn't within our restaurants by considering the operational experience, customer response, price points and other important information which may inform future decisions."

"Our intent is to have a clearer menu board that is easier for customers to absorb," the company said in a statement.