Jumboking Tops the 2015 Brand Trust Report in the Indian-QSR Category
THE HANS INDIA |
Mar 02,2015 , 05:02 PM IST
India’s much waited brand barometer, The Brand Trust Report, a study comparing the consumer’s belief across brands, for 2015 has been released.
While LG has been ranked as India’s Most Trusted brand in the study this year, Jumboking Foods Pvt Ltd has been ranked number one in the most trusted brand across the Indian-QSR (Quick Service Restaurant) category. This year, it has moved up from 1134 in 2014 to 916, thereby marching ahead by 288 points.
Jumboking, India’s home-grown, 14 –city, Quick Service Restaurant(QSR) chain is currently present in Mumbai, Thane, Bangalore, Aurangabad, Mysore, Delhi, Gurgaon, Amravati, Indore, Raipur and Pune, Lucknow , Hyderabad and Nagpur.
Jumboking’s stores serve Mumbai’s iconic food, the vada pav and various fusion versions of the vada pav, a selection of delicious wraps and soft drinks. They cater to the customer who is always on the move and is looking for a quick finger food.
Mr. Dheeraj Gupta, MD, Jumboking said, “ This is an honour and a responsibility. Jumboking is a brand built by the people, for the people and of the people, and this is a proud moment for us, in our 14th year of operations.”
The Brand Trust Report, the fifth in its series, is the result of a comprehensive primary research conducted on the proprietary 61-Attribute Trust Matrix of TRA (formerly known as Trust Research Advisory). This year’s study involved 13000 hours of fieldwork covering 2373 consumer-influencers across 16 cities in India with 19,000 unique brands from which the top 1000 brands have been listed.
Sachin Bhosle, of the TRA said, “The 61 attributes we have identified, get clubbed into 10 Brand behaviours, which become part of the three foundations of trust, namely ‘Building Capacity to Trust’, ‘Perception of Positive Intent’ and ‘Showcasing Relevant Competence’. At an macro level, these three are the true foundations of building and maintaining trust.”