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TCS gets super brand status in UK
Software major Tata Consultancy Services has been awarded Business Superbrand status for 2015 in the UK, following the most recent evaluation of the long-running annual survey, which has been identifying the UK’s leading business-to-business brands since 2001.
Hyderabad: Software major Tata Consultancy Services has been awarded Business Superbrand status for 2015 in the UK, following the most recent evaluation of the long-running annual survey, which has been identifying the UK’s leading business-to-business brands since 2001. The process was managed by The Centre for Brand Analysis (TCBA) and questioned 2,000 individual business professionals from across the UK as well as the independent and voluntary Business Superbrands Council. The three audiences judged more than 1,200 brands, which they assessed on three key criteria: quality, reliability and distinction. Brands do not apply or pay to be considered for Superbrands status. “TCS is thrilled to join the exclusive club of UK Superbrands. This shows our ascension from being a brand known primarily in the business circles we operate in, to a brand much more widely recognised and appreciated in boardrooms, and across the UK business community,” said Shankar Narayanan, Country Head, UK & Ireland, TCS.
