Eleve launches Influencer Marketing Platform

Gurgaon: Eleve, who enables marketers to explore effecting advertising strategies based on content co-creation with online influencers has launched the Eleve Influencer Marketing Platform/Tool today at Ad Tech, The Leela Ambience Hotel & Residences, Gurgaon. Ad Tech is a global conference and exhibition where the marketing, technology and media communities come together to share new ways of thinking.

Eleve's powerful brand advocacy platform enables brands to leverage the power of Word of Mouth through social media platforms, blogs and high ranking publishers. The platform enables brands and influencers to collaborate with one another to generate high quality content.

Eleve's platform automates the process of finding relevant online influencers (digital natives with key audiences on blogs, Facebook, Twitter, LinkedIn and other social platforms). The tool enables brands and agencies to co-create content and campaigns with influencers, distribute that content across social platforms and brand sites and access detailed analytics to measure ROI of that content.

Speaking about the launch, Prince Khanna, Founder and Business Head, Eleve Media said, "Consumers want stories from other people like them which they can relate to. They tend to have more of an authentic voice than a brand telling xyz product is better than others. Influencers tell stories in a way that reflects consumer sentiments. Our tool enables marketers to partner with these influencers to create content which is relevant and authentic in the digital age".

Speaking further he said, “We felt this would be the ideal stage to launch our tool and get noticed from both the advertising community attending as well as users who are interested in partnering up with brands.”