Truweight Puts on VC Muscle to Help you Shed Kilos Faster

Hyderabad: Truweight, a Hyderabad based tech startup promoting sustainable fitness and healthy lifestyle has announced its Series A funding from leading venture capital firm Kalaari Capital. The undisclosed amount of funding will help Truweight to strengthen its presence across India and to launch a cutting edge mobile app for making the healthy way of weight loss accessible at one’s finger-tips.

Truweight offers its clients with a scientific, trustworthy and simple solution for weight loss that combines its staple of Super Foods with a customized nutrition mentoring plan. Super Foods are nutrient-rich food considered to be especially beneficial for health and well-being. Most of them are not part of our daily food intake because of lack of knowledge and availability, for instance, as per NASA 1 gm of spirulina is equivalent to 1 kg of assorted vegetables. Truweight has around 30 food products that are made with over 25 such Super Foods like spirulina, barley grass, alfaalfa grass, acacia gum, herbs, foxtail millet, to name a few.

Clients benefit from a lifestyle change that is far more sustainable in the long run and not based on temporary results and short cuts. The mobile app, currently in the development stage will connect clients to their personal dietician for real-time counseling and provide access to their food products from anywhere across the country.

Speaking about Truweight’s future plans, Vishnu Saraf, Co-Founder and CEO said, “We have designed a well researched and client centric weight loss program which combines eating Truweight branded healthier foods and customized nutrition mentoring. Truweight was started with the mission of giving people a trustworthy option to lose weight, in the right way. After enabling more than 7000 weight loss success stories, we are now going to increase our reach through our mobile app. The funding amount will be used to hire key people, innovate and add few more food products, build a revolutionary health app and establish physical centres in Bangalore and Chennai.”

Commenting on Truweight’s success, Rajesh Raju, Managing Director, Kalaari Capital, said, “Truweight has a genuinely fresh approach to weight loss in a market cluttered with short cut offerings like pills, potions and exercise machines. They believe that each individual deserves customized mentoring according to their body type, lifestyle and tendency to put on weight. At Kalaari Capital, we appreciate the vision of the co-founders and believe their technology driven, customer centric and truthful approach to a pervasive problem will bring them tangible success in the burgeoning health and wellness market in India.”

Truweight doesn’t believe in Calorie Counting and approaches weight loss differently. Their team of 30 nutritionists also takes into consideration crucial factors like thyroid and lifestyle related challenges while designing a custom diet plan for their clients. They offer a wide range of healthy foods, which are a great alternative to everyday food. Developed over years of research, these Super Foods include categories like Super Juice, Super Fibre and Super Green, with an additional range of healthy snacks, drinks, soups, flour and breakfast items. These can easily replace their non-healthy alternatives for sustained weight management.

Visit www.truweight.in for more information.