ShudhDesiGaane, a YouTube channel, has opened with the first ever parody of the Hamari Adhuri Kahani title track. Promising to wittily pack latest live musical action of Bollywood and presenting it with their signature shudhdesi take, CDS is up for the new musical flight while creating yet another niche for itself in the digital content space.
“Bollywood and humour are amongst the top five genres for digital content consumption. We wanted to combine the two together to present something new to the Indian digital audience and the result is ShudhDesiGaane. Our audiences have enjoyed watching Shudh Desi Endings and Shudh Desi Raps and now we hope they enjoy watching our take on Bollywood songs with ShudhDesiGaane,” says Anand Doshi, chief creative officer, Click Digital Studios.
Click Digital Studios is India’s premiere independent content production company. Co-founded in August 2012 by three maverick entrepreneurs to fuel their elusive streak for game-changing hilarity, it currently manages 65 YouTube channels and is also paving towards cutting-edge television and film content production.
CDS commands a total subscriber base of over one million, earns daily views of 3-4 million and monthly view of 120 million. With its flagship channels CDS India, ShudhDesi Endings, Bollywood Insights and Hollywood Insights, the novice content house has touched the 800+ million total viewership mark within three years of its operation.
CDS is on a tremendous expansion spree and plans to launch 10 new channels over the next 12 months. ShudhDesiGaane is the first step for the house of compelling content with a signature comical twist in that direction. For music lovers, it is a perfect opportunity to play on the melodic yet comic shudhdesi filmy musical masala with ‘ShudhDesiGaane’, all at the click of a button.