This expansion follows four years of the company’s major growth in India across its services offerings that include celebrity management, film promotion and branding, strategic partnerships with YouTube as a MCN (multi channel network), Google and Facebook. It manages the social media profiles of over 200 celebrities of the South Indian film fraternity.
It has distributed 4,000 films and over 5.14 lakh hours of movies, kids, news, devotional and audio content along with TV shows. Its team of social media and YouTube certified experts, communicates with an online audience of over 97 million followers on Facebook and 3.9 million subscribers on YouTube.
The Asia-Pacific expansion, with a major focus on acquiring customers in the region, will now be driven out of the company’s new office in Singapore led by Rama Krishna Veerapaneni, Managing Director and his acquisitions and syndication team. “Singapore’s robust infrastructure and strong connectivity to the rest of the region makes it the optimal city to locate in for our Asia-Pacific operation,” said Veerapaneni.
Through policies that welcome global business, Singapore has built a strong ecosystem of innovation that will be beneficial for us to join. Our expansion will allow us to quickly respond to the growing demand in the region for digital media distribution, he added.