Jumboking collaborates with culture machine to create video content

THE HANS INDIA |   Aug 19,2015 , 04:27 PM IST

First video to hit youtube on vada pav day

Homegrown QSR brand Jumboking has assigned creative duties to video and content company Culture Machine. As a first, Culture Machine will be creating a gripping 60 second narrative, called "one day I will be king".

Explaining the basis behind the same. Dheeraj Gupta, MD Jumboking said, "Jumboking has always known that vada pav is probably the coolest food in India- simply because of how easy it is to have on the move. It will become the national snack of India soon. This vada pav day, we want to shift the focus to our consumers who have dreams in their eyes and courage in their hearts; to make it despite all odds. Jumboking salutes the king in each one of us."

Shot extensively at multiple locations all over Mumbai, with specialised lens and technology; the video is a fast paced narrative of 5 stories; the disappointments people face and how they find the courage to emerge from them.

"This is not a tactical, come eat vada pav video," adds Dheeraj. "We are bringing out the resilient character of the brand, and the people of India, through this compelling watch which should debut on Youtube on 23rd August."

Incidentally, vada pav day is the day Jumboking was founded, way back in 2001. The 14 year old brand, is building its 108th store and has recently been awarded "India's most trusted franchising brand" in the Brand Trust Report.

Vada pav day is a celebration- that vada pav is indeed the greatest invention in street food to have ever hit our taste buds. Jumboking, India's leading QSR chain that sells various varieties of vada pav and beverages; is a homegrown QSR brand,  that started celebrating vada pav day since its inception in 2001; as a tribute to Mumbai's "other little master."

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