Micromax launches Canvas Lapbook at 13,999

Micromax Informatics has launched its entry into the clam shell laptop category with the launch of the Canvas Lapbook. The launch reaffirms the company’s aim to accelerate PC adoption in the country and aims to further break the barriers to the Indian computing eco-system aiming to drive accessibility, productivity at ease and affordability at the mass level.

The Canvas Lapbook has been uniquely designed exuding a premium feel and weighs 1.3 kilograms to ensure the ease of use and portability. With the aim to expand the personal computing market and increase domestic technology adoption, the Canvas Lapbook offers great specifications at disruptive price addressing the specific needs of the first time buyers who are looking for a productivity device which is portable, smart and affordable.

Powered by Intel Quad Core Processor and pre-bundled with genuine Windows 10, the device draws its appeal from providing productivity, entertainment and connectivity on the go. Commenting on the launch Shubhajit Sen, CMO, Micromax Informatics Limited, said, “Micromax has always strived to bring the best technology innovations to close the gap between consumer needs and available devices.

We are pleased to partner with Intel and Microsoft to bring a device for our customers which gives them complete freedom – freedom from piracy as it comes with genuine Windows 10, freedom from restrictions thanks to the super-fast Intel processor, long-lasting battery & lightweight design giving them freedom to do whatever they want because it is their own personal device.

With Canvas Lapbook, we have addressed a very important need of affordable computing, in line with the PM’s Digital India initiative, aiming to connect the next billion with our power packed device.” “We strongly believe that productivity devices will be the devices of the future and we will continue to bring highly desirable innovations for the deserving Indian consumers. With our entry into the laptop category, we aim to drive the growth of the category and garner a market share of 10 per cent in 12-18 months”, he further added.