Indian buyers prefer Maruti Suzuki Swift

Online automobile marketplace Droom recently analysed its platform database to understand the consumer behavior on its portal. Maruti Suzuki Swift emerged as the most popular car amongst Droom consumers for the second consecutive year. The model was followed closely by Toyota Innova and Honda City. Maruti Suzuki also scored over its competitors in terms of the overall body make.

In the bikes segment, Bajaj Pulsar emerged as the most popular vehicle, followed by Hero Passion Pro and Bajaj Discover, while Honda Active staked its claim at the top of the scooter segment, beating the likes of Suzuki Access and Honda Aviator. The trends were identified from Droom’s platform data corresponding to the 2015-16 period.

Another interesting insight that was drawn through Droom’s latest annual consumer survey was the category-wise distribution of sales volume and numbers. According to the report, 59% of queries and online sales closed by Droom comprised two-wheelers (41% bikes, 26% scooters). Cars accounted for 38% of total sales, whereas the rest was occupied by superbikes and supercars. Bikes on the platform were bought at an average price of Rs 43,360, whilecars sold at an average price of Rs 5,76,969.