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BharatBenz starts High Five campaign
Running up to celebrate the fifth anniversary of its market launch, BharatBenz has embarked on its ‘High Five with BharatBenz’ campaign that has a convoy of BharatBenz trucks from across the brand’s portfolio travelling across the country for more than a month.
Running up to celebrate the fifth anniversary of its market launch, BharatBenz has embarked on its ‘High Five with BharatBenz’ campaign that has a convoy of BharatBenz trucks from across the brand’s portfolio travelling across the country for more than a month.
On this journey of more than 8,000 km, the campaign includes more than 50 stops across19 major cities. It will reach out to thousands of stakeholders at dealership touchpoints, Dhabas and Transport nagar and allow them to gather a first-hand experience of best-in-class BharatBenz trucks.
Commenting on the campaign, Rajaram Krishnamurthy, Vice President, Marketing and Sales at Daimler India Commercial Vehicles (DICV), said, “Our ‘High Five’ campaign prepares the ground for us to celebrate the fifth anniversary of BharatBenz in the market.
With more than 50,000 trucks on road, we want to involve as many customers, drivers and partners as possible, and thank them for their trust in our brand and our products.”
The truck convoy started its route at DICV’s manufacturing plant near Chennai, from where it went to Vellore, Salem, Coimbatore, Kochi, Bengaluru, Hubli, Pune, Mumbai, Surat, Udaipur, Jaipur, Bikaner, Delhi, Ghaziabad, Kanpur, Varanasi, Dhanbad, Kolkata, Vijayawada and will continue with stops at further destinations.
