India Online Classifieds Market Revenues may reach INR 8,200 Crore by FY’2020: Ken Research

· India Classified Market is expected to reach INR 195.3 billion by FY’2020
· Future of online classifieds market is expected to be led by Online B2C segment followed by online matrimony.
· The market is anticipated to witness the entry of number of players with innovative business models.

Ken Research announced its latest publication on “India Classified Market Outlook to FY’2020 – Rising Adoption of Online Channels and Growing Number of MSMEs to Foster Growth” which provides a comprehensive analysis of the online and offline classifieds in India. The report covers various aspects such as market size of India Classified Market, segmentation on the basis of online and offline modes. The report provides segment-wise information of India online B2B, B2C, C2C classifieds, online recruitment, online real estate, online matrimony and online automobile classified market.

This report also offers prevalent trends and developments in industry, SWOT analysis and challenges in the industry. The publication covers the competitive landscape of the industry, in which the information related to the players operating in this industry has been comprehensively presented. Moreover, the report also offers information regarding the business models operating in the market along with the major macroeconomic indicators affecting the market. The report is useful for MSMEs, existing classified players, consultants and new players venturing in the online classified market.

According to the Research Analyst, Ken Research, The online classified market in India has witnessed unparalleled growth over the period FY’2010-FY’2015. The market has witnessed an unprecedented CAGR of 24% during the period FY’2010-FY’2015 in terms of revenue. The growth of this sector has been majorly driven by increasing penetration of internet and rising smartphone sales. The largest revenue generating segment of the online classified market has been online B2C market. Online B2C was followed by online matrimonial market which contributed around 14% to the overall online classifieds market.

According to the research report, the India online classified market will record revenue of INR 8,200 crore by FY’2020, spotting a CAGR of 22% during the forecast period FY’2016-FY’2020 due to more players entering the market and rising use of online platforms by business and individual customers.

“While the online vertical classified players will utilize the enormous growth potential of the market by innovating their business model and offering value added services to customers to improve their presence in the market, they will face tough competition from horizontal classifieds which have already established themselves in the market. Further, it is important for new entrants to adopt differentiated business models and marketing techniques to stand out amongst the other existing players.”, according to the Research Analyst, Ken Research.