Ola redefines travel with luxury segment launch 'Ola Lux' in Mumbai

Taxi aggregator Ola has introduced its newest category, 'Ola Lux' in Mumbai sensing the immense potential in the luxury segment for in-city travel. The most popular mobile app for transportation has introduced luxury sedans like Jaguar, Mercedes, Audi, BMW, Toyota Fortuner and Honda Accord amongst other high-end sedans and SUVs.

The new chic category is available across South Mumbai to begin with, and will be introduced to other parts of the city soon. Ola Lux is available for booking at a minimum fare of Rs. 200 and just Rs. 19 per/km. A ride time charge of Rs. two per minute is also applicable.

"Lux is a brand new category from Ola that brings unmatched style and comfort for those who demand it. Ola has always focused on providing superior in-cab experience, and choices to suit the need, usage occasion and mood of its customers. Ola Lux is an offering in that direction, at the high end," said Head of Categories and Chief Marketing Officer at Ola, Raghuvesh Sarup.

"With a growing number of young executives, entrepreneurs and professionals, the need for on-demand luxury sedans is growing tremendously in a city like Mumbai. Young adults like the flexibility of not having to drive in heavy traffic or having to park, while still travelling in a stylish luxury ride made available within minutes via the Ola app on their own smartphone," added Raghuvesh.

Present at the event Bollywood actress Chitrangada Singh said, "With Lux, Ola is taking luxury travel experience a notch higher. Given our busy schedules and lifestyle, we're often pressed for time and driving is a big No for obvious reasons. Getting elegant, luxurious cars at the tap of a button is so much simpler and convenient."

"I've used Ola at several other occasions and was mighty impressed with their service. I'm confident that with a top notch experience like Ola Lux, I can give up on my car and driver very often," added Chitrangada Singh.

Ola Lux is currently available only in South Mumbai and will be rolled-out in other parts of the city and across the country soon. The Lux icon appears on the Ola app when the customer is in one of the designated areas in Mumbai.

Features like driver details being displayed upfront, SOS buttons, AutoConnect Wifi, live tracking and seamless payment using Ola Money will continue to be available on Ola Lux.

'Auto-Connect Wi-Fi', available on Ola Lux, is a proprietary experience from the company's 'Innovation Labs', and allows users to automatically connect to Wi-Fi in an Ola cab without having to enter credentials every single time.

Also available on Ola Prime, this feature provides users with a one-time authentication on their phones, to use Ola Wi-Fi on their devices without having to key in login credentials and passwords in subsequent rides.

It helps users to stay connected with Ola's secure network whenever they take a ride. Ola's auto-connect Wi-Fi has seen tremendous response and acceptance amongst its Prime customers; Ola plans to make it available across all its other categories including Micro, Mini and Auto-rickshaws available on the Ola app. (ANI)

Ola Wi Fi, Mumbai, Ola, BMW, Toyota Fortuner, Chitrangada Singh