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Maruti aims at razing traditional segments, creating new space
To keep pace with fast-changing customer preferences, the country’s largest carmaker Maruti Suzuki India said that it was ready to demolish traditional categories while challenging itself to create new segments.
New Delhi : To keep pace with fast-changing customer preferences, the country’s largest carmaker Maruti Suzuki India said that it was ready to demolish traditional categories while challenging itself to create new segments.
The company, which on Friday launched its premium urban compact vehicle Ignis targeted at the millennials and priced between Rs 4.59 lakh and Rs 7.8 lakh (ex-showroom Delhi), said it was critical that the company was “alive to the present and ready for the future,” retaining the positives from the past.
“We are aware that the life and priorities of our customers are fast-evolving. If we have to keep pace, we must demolish traditional categories and think afresh. Just like the customer is thinking,” said Maruti Suzuki India Managing Director and Chief Executive Officer Kenichi Ayukawa.
He added that it’s been often asked if Maruti Suzuki was shifting focus from its core segments towards premium. “My response to this question is...the challenging spirit at Maruti Suzuki. We have taken this challenge to create newer segments to fulfill the wishes of our customers,” he said.
“While we retain the positives from the past, it is more critical that we are alive to the present and ready for the future. This has defined our working style in the last few years as we move towards our medium-term goal of two million unit sales in 2020,” Ayukawa said.
Stating that MSI is further stepping up its game, he said the Ignis “shatters the existing categories in the Indian car market” and “challenges conventional design and styling.” The compact car will be available in both petrol and diesel options with auto gear shift feature and will take on Renault’s popular SUV-inspired entry level car KWID.
The petrol version will be powered by a 1.2 litre engine and priced between Rs 4.59 lakh and Rs 6.69 lakh. The diesel variant will have a 1.3-litre engine and the price ranges from Rs 6.39 lakh to Rs 7.8 lakh (all prices ex-showroom Delhi).
Reiterating the commitment of parent Suzuki Motor Corp (SMC) to India, he said SMC had committed 20 new models as part of its medium-term plan “Suzuki Next 100”. Of these, 15 models will be launched in India in the five years up to 2020.
