Accounts for 12% of its total sleep products sales
Hyderabad: Wakefit, India’s leading manufacturer of sleep products, has as the third largest market for it after Bengaluru and Mumbai. To support growing sales volume, the company is investing in logistics and other infrastructure resources to ensure timely delivery of its products. The Pearl City is growing at 13.6% CAGR with a YoY growth of a staggering 139 per cent, said a release from the company.
Ankit Garg, Co-founder and CEO of Wakefit, said: “Wakefit has invested in logistics infrastructure and resources to ensure a smoother and faster delivery for its Hyderabad customers. Hyderabad’s rise as the third largest market for our products gives us immense pride and further strengthens our directed efforts towards transforming the way Indians sleep. The continued success of Wakefit’s mattresses amongst the locals as well as the migrants employed predominantly in IT and MNCs speaks of its universal appeal across a varied demography.”
Wakefit sales are on the rise in metro cities such as Delhi-NCR, Bengaluru, Chennai and Mumbai apart from Hyderabad. As per various studies, the share of the Indian e-commerce market owned by home and furnishing sector is about eight per cent.