Vijay Deverakonda is flavour of the season

Gen-next star Vijay Devarakaonda’s next film ‘Arjun Reddy’ is making waves in the industry as well as among viewers. Thanks, to the new look of ‘Pellichoopulu’ star which has triggered a lot of hype around the action film being directed by Sandeep Vanga.

Vijay who showcased acting brilliance in ‘Yevade Subramanyam’ arrived with a bang as a bankable star with blockbuster ‘Pellichoopulu’ to become much-sought-after young hero. “Vijay’s bearded look suggests that it is a story of rebellious youngster who is fearless and also reflects the care-a-damn attitude of the young generation,” says a distributor, who feels that the film has enough potential.

“His makeover has triggered lot of hype and particularly among young girls who are going ga ga over his new avatar. Similarly, even the trade circles are looking forward to this film since its teaser and trailer have rocked,” he adds.

His liplock with actress Shalini has become the talk of the town and the producer Pranay Vanga should be happy man as his film is doing good business. “It is one of the much-awaited films this week and producer could be laughing all the way to the bank,’ the distributor concludes.