Though senior producer BVSN Prasad produced ‘Tholi Prema’, it is Dil Raju who bought the whole film from him and sold it to the distributors. Now, the plan Raju implemented for selling ‘Tholi Prema’ is being applauded by everyone in the industry.
‘Tholi Prema’ business report
He sold the film for 6 Cr in Nizam, 2.5 Cr in Vizag, 3 Cr in East and West, 3Cr in Ceeded, 3.6 Cr in Krishna and Guntur and for 90 lakhs in Nellore. The distribution rights for Telugu states were 19 crores. Karnataka rights were sold for 80 lakhs, Rest of India for 20 lakhs and 3 cores in overseas.
So, Varun’s film needs to cross 23 Crore to enter into profit zone. This is surely a better way compared to selling the film for high amounts and ending up in losses despite doing well at the box-office.