Sukumar
Sukumar

With resounding hit ‘Rangasthalam,’  new-age director Sukumar has proved himself to be a game changer of sorts by showcasing big stars as a ‘down-to-earth’ and normal human beings with human frailties and spinning box-office magic. “Sukumar is surely trying to change the face of Telugu cinema and also re-defining the hero image of Telugu stars,” says distributor Bharat Bhushan. 

Actually, Telugu stars are fascinated playing ‘larger-than-life’ and ‘invincible roles’ but Sukumar is gradually changing their mindset and casting them in simpleton roles. “He showcased the grey shade of Allu Arjun in ‘Arya 2’ and showed Mahesh Babu as a man with memory loss in ‘I Nenokkadine’ and then action star Jr NTR who wins over his rival with his brains in ‘Nannaku Prematho’ and now Ram Charan as a deaf person in ‘Rangasthalam’,” he adds.  

Despite ‘mixed’ luck at the box-office, the director hasn’t changed his path and is taking Telugu cinema into a new era, thus striking a chord with the new-generation viewers as well as with the masses. Even though, his contemporaries like Surender Reddy, Harris Shankar and Vamsi Paidipally have more hits to their credit, Sukumar is ahead of them in earning critical acclaim and giving a makeover for superstars. Good going indeed!