Devadas Pre-Release Business Report

Tollywood king Nagarjuna and Natural star Nani teamed up for the first time for a multistarrer comedy entertainer 'Devadas' under the direction of Sriram Aditya. The movie is gearing up for a grand release on the 27th of this month. The expectations of this movie are sky high, and the producers have already been fetching great deals regarding the pre-release business. However, the producer is going for his release in all the areas of Andhra but sold the rights in only Nizam/Ceeded areas. The producer is also sharing the profit in overseas with the deal of 50:50 ratio. On the other hand, the worldwide theatrical rights of the movie are valued for over 37 crores which are highest for both Nagarjuna and Nani.

Here are area wise prices of the movie: 

• Nizam: 11 Cr NRA
• Ceded: 5 Cr NRA
• Andhra: 14 Cr Valued

AP/TS: 30 Cr

ROI: 2.70 Cr Outright 

Overseas: 4.50 Cr NRA 

Worldwide: 37.20 Cr

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