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‘Meri Doosri Country’ draws FIFA fans
Highlights
Sony Pictures Networks India (SPN) has transformed the experience of watching FIFA World Cup-2018 with its innovative integration with Facebook AR in order to propel their ‘Doosri Country’ innovation.
Mumbai: Sony Pictures Networks India (SPN) has transformed the experience of watching FIFA World Cup-2018 with its innovative integration with Facebook AR in order to propel their ‘Doosri Country’ innovation.
Once fans log into SonyLIV, they will have an option to choose between Meri Doosri Country and Match Zone, according to Kedar Teny, Head of Marketing and OAP, Sports, SPN. Meri Doosri Country helps to have access to fixtures, team standings and statistics and player profiles while Match Zone is a live engagement experience that allows fans to display their football instincts and knowledge, said Abhishek Joshi.
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