Washington : The Academy of Television Arts and Sciences (ATAS) has nominated NASA's Jet Propulsion Laboratory (JPL) for Outstanding Original Interactive Program for its coverage of the Cassini mission's Grand Finale at Saturn. The Primetime Emmys will be awarded by the ATAS in Los Angeles on September 17.
NASA's stunning footage of Cassini lands Emmy nomination
It culminated on September 15, 2017, with live coverage of Cassini's plunge into Saturn's atmosphere, with the spacecraft sending back science to the very last second. JPL created a multi-month digital campaign to celebrate the mission's science and engineering accomplishments and communicate why the spacecraft must meet its end in the skies of Saturn.
The multi-faceted campaign included regular updates on Twitter, Facebook, Snapchat, Instagram and the Cassini mission website, multiple live social, web and TV broadcasts during which reporter and public questions were answered. A dramatic short film to communicate the mission's story and preview its endgame; multiple 360-degree videos, including NASA's first 360-degree livestream of a mission event from inside JPL mission control.
The Emmy Awards nominations have turned out to be more diverse than last year. Fantasy drama "Game of Thrones" has earned 22 nominations for the coveted Awards, while HBO's 17-year streak as the most nominated network has been broken by Netflix.