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Sonakshi shows how to bleach your tan away naturally
Highlights
Strengthening its presence in the skin care market, Dabur India Ltd expanded its facial bleach range Fem, with the launch of the premium De-Tan Crème Bleach. The brand has roped in Bollywood actress Sonakshi Sinha for its promotion.
Strengthening its presence in the skin care market, Dabur India Ltd expanded its facial bleach range Fem, with the launch of the premium De-Tan Crème Bleach. The brand has roped in Bollywood actress Sonakshi Sinha for its promotion.
The product is specially formulated and enriched with the goodness of orange peel extracts to enhance skin tone by removing tan in 15 minutes. For the ease of the consumers the bleach was launched across India in two SKUs – single-use SKU priced at Rs 40 and three-use SKU priced at Rs 80. FEM will also be launching a new campaign on the product with Sonakshi.
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