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Young India celebrating its roots through fashion
People are reviving original and traditional weaves of which some like buta, jaal and shikargarh are back in fashion with brides opting for such trends, say designers Akshay Gupta and Anika Dhawan Gupta of the brand Bageecha \"As I mentioned, young people are slowly beginning to celebrate their roots and take pride in their ancestry,\" Dhawan told.
People are reviving original and traditional weaves of which some like buta, jaal and shikargarh are back in fashion with brides opting for such trends, say designers Akshay Gupta and Anika Dhawan Gupta of the brand Bageecha "As I mentioned, young people are slowly beginning to celebrate their roots and take pride in their ancestry," Dhawan told.
The designers, who recently launched their latest store in New Delhi, say that their aim is to capture the exuberance of the city and history of Banaras and intends to hold on to its traditional designing roots with a vision to cater to the changing world.
"I grew up inspired by what my family does and our heritage and lineage always stood out for me. From my grandfather to my father, I've been told of stories across 100 years of creating beautiful woven silks right from the heart of Banaras.
"I realised that this market today is untapped and people have moved away from this beautiful product. With the help of my wife, Anika Dhawan, who also happens to own Rani Pink, one of the leading wedding d�cor companies in India, I decided to start Bageecha.
My business acumen along with her creative approach lends to the younger touch of Bageecha," said Gupta. The brand's Aumtum/Winter 2017 line consists of classic motifs, and intricate fine patterns in brighter and younger colours.
