For the woman in her

The collaborative branding platform, All About Eve was launched recently. It is a premium collaborative vendor repository featuring top experts in the fields of fashion, food, health, wellness and lifestyle categories.

It is poised perfectly to provide a solution for the busy women of today, having on board some of the well known names in fashion, jewellery, interiors, food and beverage, healthcare and wellness industry such as Suneet Varma, Ridhima Bhasin, Malasa, Pooja Rajpal Jaggi, ELVY Lifestyle, The Carpet Cellar, Sajavat and Beyond. It brings together businesses, artists and mavericks in a unique way to tell their story like it’s never been told before.

“We strongly believe that an online collaborative platform such as All About Eve will allow women to make informed decisions, which will enhance their lifestyles. As curators of specialised content which can be utilised for story telling we take our responsibility very seriously. All About Eve takes a step into the future by providing an inspiring environment to our collaborators as well as our consumers.

In order to stay relevant as a brand we need to be where the consumer is, and nowadays that is everywhere,” said Bani G Anand, Founder, CEO of All About Eve. “This is a fresh way to integrate the components of a lifestyle across one single platform. It is easier to connect and perfect for up-to-the minute searches for products and categories,” she added.

All About Eve is a reflection of the evolved women and caters to every aspect of their needs and desire by selling a lifestyle. It aims to take the average day in the life of an eve, a notch higher by sharing ideas and inspirations through stylised content a power breakfast fix for a health freak, a lunch delivery service for when you're running late for a meeting, a quick make up tutorial for an evening soiree, a personal stylist or a tailored couture gown for the cocktail party etc. In essence it is a platform for a woman, by a woman. With an everyday increasing list of collaborators it’s a one stop shop solution for everything that a woman needs.