Master Blaster and the energy booster

PepsiCo India and Sachin Tendulkar came together to launch Quaker Oats + Milk, a grain dairy beverage. Launching the product D Shivakumar, Chairman, PepsiCo India and Tendulkar spoke about the inception and creation of the products, along with Deepika Warrier, Vice-President Nutrition Category, PepsiCo India. The products are available in two flavours - mango and almond, and will be priced at Rs 30 for a 180ml tetra pack.

Speaking at the launch, master blaster and co-creator of the product, Tendulkar said, “That straight drive, the pull shot, the upper-cuts and the straight down the ground sixes; all those were only a factor of my preparation. If you’re not well prepared, you have already lost, and it all starts with a nutritious breakfast. This is the only thing that’s completely under your control.

This oats milk is a great addition to your breakfast table, to give your mornings a head-start, with fibre, calcium, oats and milk; preparing you for the rigours of the day and help you do more with your day.” Tendulkar has worked closely with the R&D team at PepsiCo India, providing valuable insights from his sporting career and hectic lifestyle, to develop the product.