Drawing Inspiration from Colours of Nature

THE HANS INDIA |   Jul 18,2017 , 01:48 AM IST


Self-taught fashion designer Purvi Doshi from Ahmedabad shares her journey that started by self-designing a costume for herself while in college to Nandita Das wearing her gown. Her collection that draws inspiration from nature is available in many Hyderabad stores. She has her own store in Ahmedabad. 
Tell us about your initial days in the fashion world!
I do not come from a fashion background and I did not think I would become a designer but fate willed that I become one I guess. I did not learn to design and never went to a formal designing institute.

The first time I designed a costume, my friends liked it and the word spread and a friend requested me to design one for her. Initially, I used to go to a tailor and finally joined teamed with him to design more clothes. Meanwhile, I also completed MBA from IGNOU.
What according to you is a favorite part of being a fashion designer?
The best part is travelling and meeting so many people from different backgrounds. Going through the whole process of designing also is a wonderful feeling. Creating something gives a lot of pleasure and when people like what you created, it gives a push to do better. I also like travelling to villages.

Tell me about your collection ‘Hues in the sun’?
For a long time I have been working with natural colours and used green, pink, orange, fish orange, sky blue and white for this time. ‘Hues in the sun’ is essentially a tribute to the bright season and I came up with six colours. Off-white Khadi Double Layered Dress, Green Khadi Dress with Peter Pan Collar, Orange Khadi Oversized Gathered dress, Purple Khadi Short Drape Dress. When I did a show in Dhaka, I decided to only use natural colours.
Define your style?
I am a firm believer that one should be comfortable in what one wears.I do a lot of Indian style as I believe that Indian women are versatile and people from every region have a different body structure. That makes our work even more challenging. I make sure to imbibe Indianness by using a lot of glass, beads and embroidery.  I am inspired by nature and ideas stick in my head for a long time and then I start working.

By Heena Mishra