City based brother duo produces ‘Burn like the Sun’, a music video that portrays educating and empowering people to break external and internal shackles which stop them to progress.
Ashutosh Upadhyay, known by his stage name Purplehed is the founder of Purplehed Productions. Purplehed has penned soulful lyrics for ‘Burn like the Sun’. Besides being the Songwriter/Singer, Purplehed also plays a lead character in the video. Talking about his inspiration behind the video he said, “Dr. Kalam has always inspired all of us with his teachings. He was a man with pure heart and soul. Film making is a responsibility towards the society and especially towards the youth. The idea behind establishing this record label is to explore diverse music and dance art forms with the aim to inspire people.”
The music video is directed and edited by Jackson Garg, an alumnus of IIT Kanpur , who has also edited Purplehed’s first music video “Feel the passion” Jackson has worked on various trailers of Bollywood movies such as I-Shankar’s Film, Lunchbox, Titli, Ugly, Dolly ki Doli to name a few. He has also edited for the popular YouTube channels The Viral Fever, Video Daddy and many more. He has also dabbled with acting in few advertisements.
Purplehed, a production house comprising of young artists hailing from IIT and NIT have come up with their creative rendition of acknowledging Late Dr. APJ Abdul Kalam. The breathtaking music video is inspired by the teachings of Late Dr. Kalam and his vision for India. The former president always preferred to call himself a teacher and one of the key visions he had was to see educated India. ‘Burn like the Sun’, the music video portrays educating and empowering people to break external and internal shackles which stop them to progress.
Anurag Upadhyay, Co- founder, Purplehed, has beautifully choreographed the act alongwith the modern contemporary dancer Krupa Shah. In the past, she has given credit acclaimed performances in renowned theatres like NCPA (Mumbai) and Sri Ram Centre, Delhi. Anurag and Krupa are playing the imaginary lead characters in the video. Expressing his enthusiasm about the video Anurag said, “Choreographing this lovely piece was an extreme pleasure. This video intends to play a small part in igniting the spirit of knowledge in the youth and hopefully inspire them towards the nation’s cause. In my opinion, everybody deserves to get basic education. Education is the first step towards development of the country”.
Tags: Dr APJ Abdul Kalam