Shell Lubricants launches Lubechat

Shell Lubricants, the global market leader in finished lubricants, announced the launch of Shell LubeChat - an interactive, intuitive, and integrated digital platform designed to offer solutions to its valued customers - distribution sales representatives, maintenance heads, and service engineers.

It is an easy to use, AI-enabled chatbot that can deliver information on real-time basis to end customers across the construction, general manufacturing, agriculture, power and fleet industry in India. LubeChat optimises customer work efficiency by solving day-to-day challenges like breakdown, downtime, and credibility of information.

Shell LubeChat helps users find the most suitable product for their equipment allowing them to browse for Shell product alternatives to competitors, download data sheets and recommend relevant case studies. LubeChat follows the philosophy of nurturing partnerships at Shell, which has led the company to earn the tag of global market leader for the past 10 years.

Launched first in India, the chatbot is an example of Shell Global’s value proposition that ‘Together Anything is Possible’. Shell Lubricants believes that there is potential for lubrication to deliver significant enterprise value by helping reduce Total Cost of Ownership (TCO) and improve equipment productivity.

LubeChat is a transition from simply selling Shell lubricant products and services to providing a collaborative customer-centered service. Prior to the launch, Shell had conducted extensive testing in five Indian cities (Delhi, Gurgaon, Mumbai, Pune and Bangalore) and three Chinese cities (Shanghai, Hefei, and Guangzhou) with distributors, maintenance heads, project leads and end-users to design an interface for optimum customer satisfaction.

Shell aims to unveil LubeChat to 10,000 users in the coming three months across markets in the country. Mansi Tripathy, Country Head, Shell Lubricants, India, said, “Innovation, product application and technical collaboration are at the heart of Shell lubricants.

We are constantly working towards pioneering technologically advanced products and services to provide unmatched value to our customers. A self -help tool, LubeChat will enable us to further advance our services to our customers. Shell understands the user’s challenges and aims to provide all possible solutions in one place by empowering them to make decisions faster.”