Suresh Chitturi, MD, Srinivasa Group, exchanging agreement with Jonathan Cade, president, Hy-Line International, in Hyderabad on Saturday. Jagapati Rao Chitturi, Chairman, Srinivasa Group, is also seen
Suresh Chitturi, MD, Srinivasa Group, exchanging agreement with Jonathan Cade, president, Hy-Line International, in Hyderabad on Saturday. Jagapati Rao Chitturi, Chairman, Srinivasa Group, is also seen

Hyderabad: Srinivasa Group, an industry leader in poultry breeding, on Saturday announced a strategic partnership with Hy-Line International, a leading player in layer poultry genetics.

Under this deal,  Hy-Line will, with the support of Srinivasa Group’s network, establish its operations in India, the world’s 3rd biggest layer market.

  The partnership has much relevance larger than just a business association – it has enormous potential of making use of the genetically superior Hy-Line layers to feed the rising population of India with an economical source of animal protein. 

“We as an organisation have grown leaps and bound in the last few years by innovating and forging strategic partnerships like this one with Hy-Line. I am sure that joining hands with world leader like Hy-Line will enable us to deliver international quality products to the Indian consumer,” Suresh Chitturi, Vice-Chairman and MD, Srinivasa Group, told the media here.
 
The size of the poultry industry in India is pegged at around Rs 1 lakh crore and is expected to grow over the next few years. 
The potential of enormous when one considers the fact that just 65 eggs are consumed per capita in India compared to a country like Japan where it is per capita of 330 eggs. 

China, USA and India are the world’s top three-layer producers and out of this Hy-Line is the dominant player in China and USA, but has a limited presence in India. “We see the enormous potential of genetically-superior Hy-Line layers to feed the growing population of India with an inexpensive source of protein through a partnership with the Srinivasa Group”, said Jonathan Cade, president of Hy-Line International.

By Business Bureau


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