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Sweet trade takes a tumble
The prevailing cold weather conditions coupled with rains for the past 15 days and also spending cut by several corporate companies, have turned the sweet business sour in this season. With these factors, the business has declined to 25 per cent in this Diwali season.
Hyderabad: The prevailing cold weather conditions coupled with rains for the past 15 days and also spending cut by several corporate companies, have turned the sweet business sour in this season. With these factors, the business has declined to 25 per cent in this Diwali season.
Due to rains across the city many people have not shown interest in buying sweets for Diwali. Usually, the sweet shops used to secure pre- booking orders a month before Diwali. But, this time the shops are still waiting for customers as only four days have left for the festival. The rains are playing spoilsport for the business of sweets.
The humidity in weather damage sweets very fast. The sweet business has declined to 25 per cent in this season. Around 500 tonnes of sweets were sold during the Diwali season every year in Twin Cities. However, the corporate and industry sector have a tradition to distribute sweet boxes to their clients and other VIPs.
This time they cut down the budget for buying the sweets to 20 per cent. “The only saving grace is that we are not affected by GST,” said Nagarjuna of Almond House, one of the premier sweet house in Hyderabad. The customers are afraid of buying sweets as they may be get damaged fast because of high humidity. In view of this, the Dadu’s Mithai Vatika made the sweets which would remain fresh for seven days.
They used a highly intensified special kitchen resembling a research lab to prepare the sweets. The sweets shops packed the sweets in different and variety boxes and waiting for the customers.
“Owing to perishability of sweets, the customers are exploring other options like chocolates and dry fruits as they cannot store the sweets for long. The business of chocolates and dry fruits has increased to 25 per cent in this season,” said Rajesh Dadu, Owner of Dadu’s Mithai Vatika.
“We use the natural colours for preparing sweets which will last for five days only. We clearly explained to the customers to consume as early as possible. If the rains continue till Monday the business will remain dul and we incur heavy loss,” said Surendra, shop in charge, Emerald Mithai Shop.
