M&M launches new Bolero Camper range

Hyderabad: Mahindra & Mahindra Ltd. (M&M), a part of the $20.7 billion Mahindra Group, on Tuesday announced the launch of the new Bolero Camper range with more comfort features priced at Rs.7.28 lakh onward.

The range includes a new premium variant named Camper Gold ZX, featuring an increased payload capacity of 1,000 kg keeping in mind the dual purposes of passenger and cargo movement.

Vikram Garga, Vice President - Marketing, Automotive Division, Mahindra & Mahindra Ltd. said "Mahindra has been a pioneer in the Pickup segment for over a decade.

The company expects 10 to 12 per cent growth in its Bolero range pickups this fiscal. The group sold 1.62 lakh Bolero Pickup range vehicles in FY-2019, compared to 1. 49 lakh in FY-2018, registering a nine per cent growth."

"Bolero is our flagship brand in the commercial vehicle range. It is the market leader with 86 per cent market share.