‘Sarke Chunar Teri Sarke’ song lyrics from ‘KD: The Devil’ faces backlash

Bollywood’s reputation for progressive storytelling is once again under scrutiny, as a newly released song from KD: The Devil has triggered widespread criticism online.

The track, “Sarke Chunar Teri Sarke,” features popular actress Nora Fatehi, known for her chart-topping dance numbers. While the song follows the familiar “item number” template with glamorous visuals and stylised choreography, it is the lyrics that have drawn sharp reactions from audiences.

Social media platforms have been flooded with comments condemning the wording of the song, with many users calling it vulgar and disrespectful towards women. A particular line from the track has gone viral, intensifying the backlash and prompting debates around the portrayal of women in mainstream cinema.

Several netizens have also questioned the responsibility of the film’s makers and performers in approving such content, especially at a time when the industry is striving to promote more inclusive and sensitive narratives.

KD: The Devil, starring Kannada actor Dhruva Sarja, is being positioned as a high-octane action drama. The controversial song was released as part of its promotional campaign. However, instead of generating excitement, the strategy appears to have backfired, drawing criticism and reigniting discussions about outdated tropes in commercial films.