‘Aadi Bazaar’ showcases India’s tribal heritage and culture

Visakhapatnam: Tribals from across the country have put up their indigenous crafts at the ‘Aadi Bazaar’ that commenced in Visakhapatnam on Sunday.Organised by the Tribal Cooperative Marketing Development Federation (TRIFED) Ministry of Tribal Affairs, the exhibition marks ‘Janjatiya Gaurav Diwas’ and highlights India’s tribal art, culture and commerce.

Around 40 tribal artisans from Andhra Pradesh, Telangana and other states have put up their stalls at the bazaar, showcasing traditional handicrafts, handlooms, paintings, jewellery, home furnishings and other products. Visitors can explore and purchase a range of tribal products and experience the rich craftsmanship and cultural tradition of India’s tribal communities. ‘Aadi Bazaar’ provides artisans an opportunity to connect directly with customers, access wider markets and receive fair returns for their products. The initiative aims to encourage tribal entrepreneurship and help preserve traditional art forms.

The event reflects TRIFED’s continued commitment to promoting the indigenous skills and cultural identity of tribal communities while strengthening their economic opportunities.According to TRIFED officials, the bazaar aids in bringing buyers and tribal artisans closer, allowing the former to explore a diverse range of indigenous products and support the livelihood of tribals by investing in their products.

Chairman of the Andhra Pradesh Girijan Cooperative Corporation (GCC) Kidari Sravan Kumar, among others, inaugurated the bazaar in the city and encouraged the visitors to extend support to the tribal communities by buying their products.

TRIFED works towards the socio-economic empowerment of tribal communities through capacity building, skill development and the promotion and marketing of tribal products, creating sustainable livelihood opportunities for tribal artisans and producers.’Aadi Bazaar’ continues till November 24 near YMCA Bay View Hotel at RK Beach.