Amazon Unveils Alexa+: A Powerful AI Assistant to Rival ChatGPT and Google Gemini

Update: 2025-02-27 12:16 IST
Amazon Unveils Alexa+: A Powerful AI Assistant to Rival ChatGPT and Google Gemini
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Amazon has officially announced Alexa+, a next-generation AI assistant set to challenge OpenAI’s ChatGPT and Google’s Gemini. Initially scheduled for early 2024, the launch faced delays due to technical refinements. Now ready for rollout, Alexa+ will be available in the U.S. in the coming weeks. Prime members can access it for free, while others will need to pay $19.99 per month.

Enhanced Capabilities for Smarter Interactions

Unlike its predecessor, which primarily followed voice commands, Alexa+ functions as an independent AI agent capable of handling complex tasks with minimal user input. It can assist with booking reservations, ordering groceries, managing smart home devices, and navigating various web services. According to Panos Panay, Amazon’s SVP of Devices & Services, Alexa+ represents a major leap forward by overcoming past limitations.

Challenges and Development Hurdles

The development of Alexa+ was not without obstacles. Initial internal testing revealed performance issues, prompting Amazon to refine its accuracy and functionality before launch. The company now claims Alexa+ is ready to compete with top AI assistants in the market.

Seamless Integration with Third-Party Services

Powered by Amazon’s Nova AI model, Alexa+ also incorporates technology from Anthropic and other AI firms. Additionally, it integrates with platforms such as OpenTable, Spotify, Grubhub, Uber Eats, and Ticketmaster, offering a more versatile and user-friendly experience.

Availability and Market Impact

Amazon will introduce Alexa+ through early access next month, prioritizing Echo Show users before expanding to a broader audience. The AI assistant will be accessible via Echo devices, a dedicated mobile app, and a web platform. With over 600 million Alexa-enabled devices already in homes, Amazon aims to leverage Alexa+ to strengthen its presence in the AI industry while revitalising its consumer electronics division.

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