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Innovation top priority for marketers
Innovating and ramping up use of technologies like Artificial Intelligence (AI) to make the most of data are top priorities for marketing leaders in India, while insufficient organisational structure and processes is their top challenge, said a report from US-based Cloud computing major Salesforce on Thursday
New Delhi: Innovating and ramping up use of technologies like Artificial Intelligence (AI) to make the most of data are top priorities for marketing leaders in India, while insufficient organisational structure and processes is their top challenge, said a report from US-based Cloud computing major Salesforce on Thursday.
As technology drives customer expectations to new heights, Indian marketers have emerged as not just messengers, but engagers who foster meaningful customer relationships well beyond the first purchase, according to the report titled 'State of Marketing'. In addition to expanded online populations, marketers in India also expect that augmented reality (AR) and voice technology will also bring transformational impacts by 2030.
