Netflix Ad For Thalapathy Vijay Birthday Proves The Kollywood Actor's Stardom

Kollywood actor Vijay has a zillion fans. While hero worship is not new to India, an OTT platform endorsing a south actor ahead of his birthday is something really big. It so happened that Netflix India posted something on its official Twitter handle and fans of the Kollywood ` went crazy.

Netflix urged fans to start watching one of the actor's blockbuster movies Mersal at 11.45pm so that at the strike of 12, the actor would walk into your house to receive your birthday wishes. Here's a look at what Netflix posted...

This unique promotional strategy to get some extra eyeballs for one of the Kollywood movies has thrilled the fans.

Thalapathy fans are elated about Netflix's latest gimmick and say that this goes on to show the super stardom enjoyed by Thalapathy Vijay.

Thalapathy Vijay will be next seen in Master. The movie is directed by Lokesh Kanagaraj whose last outing Kaithi featuring Karthi became a super duper hit. The movie has already created enough buzz and the theatrical release date is yet to be finalized.