Ramraj Cotton ropes in Vijay Deverakonda as brand ambassador

Vijayawada: Ramraj Cotton has appointed popular actor Vijay Deverakonda as the brand ambassador for its exclusive ‘Lagnaa’ Pure Silk Wedding Collection. Designed for weddings and festive occasions, the collection features premium pure silk dhotis, shirts, and angavastrams, blending traditional Indian heritage with contemporary styling.

Highlighting the association, K R Nagarajan, founder and chairman of Ramraj Cotton, said Vijay Deverakonda’s confident, modern appeal seamlessly connects classic cultural traditions with today’s youth. Managing director B R Arun Eashwar added that the partnership aligns with the brand’s mission to expand its cultural legacy and dhoti tradition across India.

The Lagnaa Wedding Collection is now available at Ramraj Cotton exclusive outlets, leading textile retailers, and online at www.ramrajcotton.in.

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The Hans India