When divine waste becomes Holy again…

When divine waste becomes Holy again…

Hyderabad-based entrepreneurs Maya Vivek and Minal Dalmia’s startup deals with floral wastage and employs underprivileged women…

Maya Vivek and Minal Dalmia co-founders of 'Holy Waste' met by a chance when they used to pick up their wards from the school.

Their children are classmates and the usual routine of waiting while picking up kids made them converse on a regular basis; slowly and steadily their friendship bloomed and while making one-off conversation the idea to initiate a startup sparked.

'Holy Waste' recycles the floral discards into compost, incense sticks, and soaps.

How did they start? "We watched a video on a social networking site on a floral waste recycling venture in North India, this inspired us to start this initiative.

We thought that flowers are used for worshipping deities and we believe that we should not step on them.

Then we got an idea of using these flowers and with this, we help manage waste, and we have engaged underprivileged women to work with us. We sell products that are sustainable and eco-friendly," says Maya.

Minal says, "Both of us wanted to do something so we started 'Holy Waste'.

Maya was working with the corporate sector from the past 19 years and I was assisting my family to run plastic injection mould business.

We are now trying to make a mark in the busy and very crowded world of entrepreneurship."

After registering their company under the name 'Oorvi Sustainable Concepts', the operations of 'Holy Waste' officially began.

The company started in January, however, their product sale started in May. "Temples pay Greater Hyderabad Municipal Corporation (GHMC) to collect their waste and flowers comprise 80 per cent of their waste.

So, it helps their case as well when we take care of the used flowers. Right now, we are collecting flowers from 10 temples which are located in Secunderabad," shares Maya.

They are engaging the women of Gundlapochampally, which is about an hour from the main city of Hyderabad. "We stay in Kompally and Gundlapochampally is very near to our place.

Agarbatti and soaps can be manufactured by machines too, but that's like taking away the employment opportunity from those who need it.

So, we wanted to offer the women from marginalised sector a more dignified job. And floral waste management is comparatively easier," explains Maya.

Currently, the duo has given employment opportunity to seven women in their organisation.

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