Call for enhanced bank support to empower Rayalaseema youth

Anantapur: Prof NVR Jyothi Kumar, Vice-Chancellor of Sri Krishnadevaraya University, urged banks to provide stronger support for youth empowerment, women entrepreneurs, financial literacy and start-ups in Rayalaseema region.

Speaking as chief guest at Union Bank of India’s 108th Foundation Day celebrations held on Wednesday at JNTU Anantapur, he praised the bank’s contribution to economic development.

He stressed the need to create awareness among Gen Z about digital banking and entrepreneurial skills and highlighted ‘Union Nari Shakti’ initiative. He called for financial assistance to women-led start-ups through Atal Incubation Centre at SKU and greater focus on improving the credit-deposit ratio by supporting agriculture, MSMEs and youth ventures.

The V-C also sought a stronger institutional partnership between the university and the bank to foster innovation and regional growth.

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