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‘Get off our roads, Mr Singh’: US homeland security poster sparks outrage
In Short
Sikh and Indian American organizations condemn an AI-generated DHS social media poster targeting undocumented commercial drivers, calling it discriminatory and xenophobic.
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‘Get off our roads, Mr Singh’: US homeland security poster sparks outrage
Washington: A social media campaign by the US Department of Homeland Security (DHS) has caused outrage after an AI-generated poster appeared to single out Indian truck drivers as part of the Trump administration's push encouraging undocumented migrants to leave the country.
The graphic, shared by the official DHS account on X, is designed like a movie poster and is titled Transformers: Age of Deportations. It shows an AI-generated robot carrying a DHS badge facing a brown-bearded man wearing a head covering.
Across the centre of the image is the message: ‘America for Americans. Get off our roads; you don't know how to drive, Mr Singh.’ The post also tells undocumented commercial drivers to ‘self-deport or find out’ and includes a federal hotline through which people can report what DHS describes as ‘illegal aliens on American roads’. The reference to ‘Mr Singh’ has drawn particular criticism from Sikh and Indian American organisations.
The Sikh Coalition, a US-based civil rights organisation advocating for Sikh Americans, criticised the poster, saying it reinforces stereotypes about Sikh Americans and portrays members of the community as outsiders.
"Millions of Sikhs in the United States have the last name Singh, which means lion. We remain fearless in identifying as Sikhs—even when our government portrays us as enemies," the organisation wrote in a post on X. Sikh Americans are also a significant presence in the US trucking industry. Industry advocacy groups have estimated that Sikh drivers make up a sizeable share of the country's long-haul truck-driving workforce.
