appoints The Network for World Ethnic appointed the Network to discharge creative and media relationship duties for its now iconic IP, “world ethnic day”.

Confirming the same, Manoj Gupta of said, “ we need unusual ideas, connect, and aggressive implementation. We appointed The Network in April 2015, to oversee some important aspects of Craftsvilla’s communication and positioning strategies, as they score high on responsiveness. We are happy to work with niche, dedicated teams.”

The Network helped finalise Vidya Balan as the face of World Ethnic Day; and was responsible for creating the print campaign and overseeing the content for the “world ethnic day” campaign.

Commenting on the opportunity, Reeta Gupta, Founder, The Network shared that the campaign underlines the belief that “communication is a science” and that effective communication focuses fully on the receiver, and not on the giver.

The Network has, over time, discharged successful celebrity connect, content, design and positioning strategies for La Senza India,  Spykar Jeans, Asian Heart Institute, Qi Spine Clinic, ethnic retailer Seven East, luxury brand Kérastase India, homegrown accessory brand Baggit, QSR chain Jumboking, Samsonite India and  The Narsee Monjee Education Trust among others.