A new decentralised and personalised mobile app called MUrgency (One Global Emergency Response Network) is being set up to create a global emergency response to help people in distress in developing countries. 

Brain child of Indian social entrepreneur Shaffi Mather, MUrgency is being launched by MUrgency Inc, in global partnership with Business Call to Action (BCtA) at the United Nations Development Programme, Young Global Leaders at the World Economic Forum, Stanford Change Labs, Harvard Asia Center and MIT Global Health.


It is a cloud platform and mobile application which will connect people who need emergency response with their trusted network, other users of the app and/or credentialed medical, safety, rescue and assistance professionals as the situation requires and the individual in emergency requests. 


It will make the nearest emergency responder (doctor, nurse, EMT, paramedic, ambulance etc.) available to a person facing an emergency. All features of the app except the MUrgency Responder function are live as of today. 


Users can also set up a trusted network of friends, neighbours, and loved ones who will also be informed of the emergency and receive the user’s geo-location when the emergency alert is triggered. In addition it also has a communication platform that includes chat, video, audio and photo messaging. 


The MUrgency Responder function is expected to be launched first in the Indian state of Punjab in August and reach full coverage across India by 01 Jan 2018. The Global Responder enrollment, validation and on boarding is done by the MUrgency team based in Mumbai, led by Sweta Mangal, co-founder and former CEO of Ziqitza Health Care Limited.


According to MUrgency’s founder and CEO Shaffi Mather, “It is well known that timely medical assistance is the most critical factor in saving lives. Unfortunately, it is not readily available to 90 percent of world’s population. At MUrgency, it is our mission to make fast emergency medical assistance available through the mobile phone to anyone, anytime, anywhere across the world by 2020 with just one tap on your phone.”


Currently, 6.25 billion people worldwide lack access to a reliable emergency response system in case of emergency. Even the 0.75 billion people who can obtain reliable response often have to deal with enormous expenses and delays. According to WHO estimates, more people die from lack of timely care than from AIDS, TB and malaria combined.