Bollywood fashion drives Indian weddings: Manish Malhotra

Celebrated designer Manish Malhotra, effected the startling makeover of many screen scorchers in Hindi filmdom, says that the Indian wedding market has evolved with the change in Bollywood's fashion story.

“The wedding market has evolved a lot over the years through styling in movies that showcased modernity of Indian clothes,” Malhotra told IANS in an interview.

During his 25 years as a stylist in the film industry, Malhotra has designed looks for Urmila Matondkar, Karisma Kapoor, Kajol, Rani Mukerji, Aishwarya Rai Bachchan, Preity Zinta, Sonam Kapoor, Alia Bhatt and Deepika Padukone.

The designer feels, “brides are also changing". "They are a lot more social media savvy and have great global influences. They want more contemporary, versatile and diversified looks," he added.

After showcasing his collection at FDCI India Couture Week (ICW) 2016, Malhotra is now a part of a three-day exhibition Vogue Wedding Show 2016 which is set to start from Friday in New Delhi.

Malhotra said, “I am delighted to be a part of the wedding show. The response has always been overwhelming and I am really thankful to everyone for being so loving towards me and my work”.

“I am looking forward to an interactive and exciting session,” he added. When asked about upcoming fashion trends for brides and grooms he said, “I see the designs being more intricate, experimental and a greater respect to old craft, handloom and textile.”

Talking about “The Manish Malhotra Show” he said, “That was 11 years ago. I did 50 episodes. There have been many offers after that but I really have too much happening and cannot give the time to it,” For now, his focus is “on improving my work and changing the business of Indian fashion”.