Blaupunkt picks India for global mobile phone accessories launch

Germany-based consumer lifestyle and technology brand Blaupunkt has chosen India to foray into mobile phone accessories segment. Blaupunkt's mobile phone accessories will be available in categories like Bluetooth earphones, wired headphones, power banks, data and charging cables, car chargers, wall-mount chargers and wireless charging dock etc.

"India represents one of the fastest-growing mobile phone markets in the world today, having crossed a milestone of one billion mobile users this year," said Andrzej Cebrat, Managing Director, GIP Development, Blaupunkt, in a statement. The future plans of the company include launching Blaupunkt smartphones, smart watches and phablets.

New Delhi-based IT and telecom products distributors Vidur and Co will introduce Blaupunkt products in Saarc markets -- Afghanistan, Bangladesh, Bhutan, Maldives, Nepal, Pakistan and Sri Lanka -- through an exclusive brand licensing agreement.